How much will it cost to advertise on TikTok Ads in 2025?
TikTok has established itself as one of the most influential platforms in the digital ecosystem, especially among young and creative audiences. And as expected, the growth in popularity was accompanied by a constant evolution of its advertising platform.....
What is Kommo and what is it used for in marketing and sales?
Find out what is Kommo, the conversation-based CRM that centralizes communications, automates sales and improves the relationship with your customers in digital marketing and business.
How to set up sponsored posts on LinkedIn and better connect with your audience
Learn how to set up sponsored messages on LinkedIn step by step. Discover how to segment, write better messages and optimize your campaigns to generate more leads and real connections.
Save time on reporting and get better results from your Ad campaigns
Key tips to monitor your Google Ads budget without losing control of your campaigns
Learn the best tips to monitor your Google Ads budget. Control your spending, optimize campaigns and avoid surprises with these key tips to improve your advertising performance.
Top key metrics to optimize a Google Ads report
Learn the key metrics that a Google Ads report should include to optimize campaigns, justify results and make decisions based on real data.
What should a monthly digital marketing report include?
Find out what a monthly digital marketing report should include with a focus on paid social, organic social networks and SEO. Structure, key metrics and insights that provide real value.
How to use AI for your digital marketing reporting and make smarter decisions
The volume of data we handle today in digital marketing is overwhelming. Platforms, audiences, channels and metrics are multiplying... and converting all that information into clear, useful and actionable reports is not always easy. That's where a...
3 tips to know if your digital marketing campaign works
Is your digital marketing campaign working? Discover 3 key tips to evaluate it with real metrics, analyze the user journey and compare with industry benchmarks.
Microsoft Ads: a powerful (and underestimated) alternative for your digital marketing campaigns
When thinking about digital advertising, most marketers think first of Google Ads or Meta Ads. However, there is a platform that has been quietly gaining ground and offers very valuable opportunities: Microsoft Ads. This...
What is Google Meridian and how can it transform your marketing strategy?
In a digital ecosystem where data is increasingly fragmented and users move between multiple devices, Google continues to bet on AI-powered solutions to help marketers work with...
Find out how to make a Google Ads report that really adds value.
Google Ads reports are essential to evaluate the performance of a campaign and understand if the advertising investment is generating the expected results. However, many times they are limited to showing an accumulation of data without a deep analysis, which is a...
Discover how to make an effective Instagram report
For those working in digital marketing, presenting a well-structured Instagram report is key to demonstrating the impact of strategies and optimizing future campaigns. It's not just about showing numbers, but about interpreting data, drawing conclusions and...